Monetization Strategies

If you have high-value content, you should consider carefully how to monetize it. There could be a lot of profit waiting to be made. However, there is no single method that works for any business, it all depends on many factors such as the quality of your content, supply and demand, target audience etc.

We can integrate different monetization strategies into your own fully branded media channel. If you are interested in discussing your options, please contact us and we will arrange for a meeting with one of our consultants.

• Subscription / Paywall

  Users subscribe to your membership site for a monthly or annual fee and receive access to all content until their subscription runs out.
  
  When you use this model, you don't generally use advertising. Once members have paid their fee, they have free access to all content in their membership level.

• Transaction / Pay-Per-View

  Individual pieces of content, such as training programs, audio or video downloads, or special reports, are sold separately. Customers may purchase as much or little as they need, when they need it.
  With this model, you can upsell repeat customers with a VIP membership level that provides lifetime access to all products, past and future.

• Metered

  Content is free until a user reaches a certain threshold, such as number of videos or articles viewed, or based on the amount of time spent on your site. Newspapers have been experimenting with this model and are finding that it works well.
  This model allows free access to low-volume users, which can be a good strategy. It allows them time to consume some of your content before deciding to pay for full access.

• Custom Mix

  Membership sites ask users to create an account and pay a membership fee before they can access certain pages of the website. You can set it up in one of three ways:
  

  • All or most of your content is behind a paywall.
  • A certain number of pages or paragraphs are free, but full access to the content requires membership.
  • A combination of free and paid content.

• Advertising

  Generate revenues through digital advertising. Our expert team can consult you with your best options to maximise your ad income. Add pre-roll, mid-roll or post-roll ads to your video content. Control the type and length of ads that are being displayed. Make top dollar by placing specific ads on high value content. Sell ad spaces based on the target audience that you address with your content.

When going for a subscription model, decide in advance how many membership levels you will offer.
Entry-level membership typically begin at $8 per month or $75 per year.

Your price should be based on the value that you provide and your members' ability to pay. For example, stay-at-home moms or students may require a lower membership fee than professional attorneys or stock brokers.

The biggest asset of content marketing is your email list. Use email marketing tools and let your contacts subscribe to your newsletters. Try to build a group of followers and stay connected to them. That is the beginning of a fan base for your media channel. If you publish new content once or twice per week, you may email your list each time it goes live. If you publish more often than that, consider creating a weekly round-up email.